I had the honor of speaking with Filmmaker’s Business Academy founder Den Lennie about the helping video business owners in this 3 part podcast series.
Podcast 1
Listen on Soundcloud | Listen in iTunes
Skip to Podcast Topics:
- 1:52 – Adam Forgione’s background
- 5:29 – The process of marketing and sales
- 8:14 – Your customer’s don’t care about your gear
- 9:51 – The drill story / Focus on your benefits
- 11:11 – How Adam got his corporate video clients
- 17:35 – SEO / Higher Google rankings = higher sales
- 22:01 – 3 things every successful business must master
After Den asked me about my background before I got into the video business, we immediately jumped into some principles behind marketing and sales strategies. The final section of this podcast covers a concept that breaks your business into 3 sections (Sales & Marketing, Operations, Finances & Analytics). Den also shared a great book (or audiobook) with me called “The Road Less Stupid”. I have already added it to my audible account and I am listening to it and love it so far.
Podcast 2
Listen on Soundcloud | Listen in iTunes
Skip to Podcast Topics:
- 1:26 – Paying attention to your financials
- 7:45 – Routinely cleaning up excess expenses
- 11:08 – Setting up a scope of work & terms on contracts
- 15:11 – Handling payment terms & handling clients that don’t pay on schedule
- 19:28 – Handling contract change requests from client
- 23:16 – Dealing with raw footage with client & who owns the rights to the footage
In this 2nd part, we discussed business financials and contracts for your video business.
Podcast 3
Listen on Soundcloud | Listen in iTunes
Skip to Podcast Topics:
- 1:48 – The birth of Select Music Library
- 5:00 – Creating a library with only gems
- 7:05 – The process of accepting songs | The 5-second test
- 9:04 – Scaling the music library while running a video production company
- 9:49 – The 3 blocks of successful businesses
- 11:10 – The port story
- 12:23 – The art of meetings
- 15:13 – Measuring KPI’s (Key Performance Indicators)
- 17:19 – The plumber’s referral story
- 18:23 – The best advice I’ve ever gotten
- 18:56 – The airplane story
- 20:10 – The bamboo story
- 21:49 – Be careful who you learn from
- 22:48 – Power of books or audio books
- Think and Grow Rich – Napoleon Hill
- E-Myth – Michael Gerber
- Traction – Dino Wickman
- The Secret – Rhonda Byrne
- How to Win Friends & Influence People – Dale Carnegie
- The 7 Habits of Highly Effective People – Stephen Covey
- 26:19 – Mastermind Groups *correction TAB is “The Alternative Board”
- 29:39 – The Importance of Education
Den asked me about Select Music LIbrary and how it came to be. This led to a deep conversation about business strategies.
Video Business Accelerator Podcast
Be sure to check out Den Lennie’s kickass podcast that helps video business owners.
